Donor Segmentation with Kim Klein

Far too often our donors are an undifferentiated mass of people who all get treated the same way: but a donor who has given twice a year for 15 years needs different information than a first time donor. Organizations need to segment their donors and work with each segment differently. Segmenting takes time, but it produces far more money and donor loyalty. But how do you get started? Kim Klein, internationally known trainer, speaker and author, will offer practical solutions on how to effectively segment donors and help us treat our donors as individually as is possible in our already overfull jobs.

Participants will learn:

  • Why segmenting is key to growing a donor program and increasing the gifts of individual donors
  • What segments your organization might want to try, and how to decide
  • How each segment gets treated slightly differently
  • How to do this with the limited time we all have

Who should attend: Perfect for executive directors and development directors or managers looking to cultivate new donors or prospects. Also beneficial for board members who have a role to play in organizational fundraising.

  • April 20, 2017, 9:00 am - 4:00 pm
  • Center for Volunteer & Nonprofit Leadership, Napa, CA
  • To register, click here

Reliable Fundraising in Unreliable Times with Kim Klein

Raising money is hard, but after this workshop you’ll have tools to overcome the obstacles. Join Kim, an expert on fundraising for organizations that work for social justice, and discover what a systematic and disciplined fundraising program looks like, how to create a message that raises money, why people who have jobs are your best prospects and which strategies reach them, the importance of segmenting your donors and how to work with each segment, and how to mobilize your board and other volunteers to raise money. You’ll learn why building a broad base of donors is crucial and how you can do that by creating a clear and compelling case, identifying prospective donors, asking for money in person, and building a team of people willing to ask. You’ll work with partners to practice phoning to set up meetings, and you’ll work in twos and threes to practice asking for money in person. You’ll come out ready to fundraise like a pro.

  • October 22 - 24, 2017
  • Rowe Center, Rowe, MA
  • To register, click here