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DEAR KIM KLEIN FUNDRAISING Q & A
This column is published once a month by the Grassroots Institute for Fundraising Training. For previous posts go to their website.
We are being advised by a consultant to stop trying to build a broad base of donors and instead to focus on high net worth individuals and seek six figure gifts from them. The consultant says it will be faster and more lucrative which makes sense to me. Why do you advise focusing on small gifts?
Seeking Efficiency and a High ROI
My focus (and the focus of all good fundraisers) is on asking people you know for money, and then asking the people you know who they know who might also help you. If you hang out with high net worth individuals who are also generous donors, then I would agree with your consultant that you should ask them. But why would you only ask them?
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