Rona kept a complex fund development process continually moving through a unique combination of deep listening, assessing, and accountability. We were able to meet our goals through Rona’s keen skills and deep heart.
— Leticia Alcantar, PODER San Francisco
Rona Fernandez  photo credit Susan Freundlich

Rona Fernandez photo credit Susan Freundlich

Rona Fernandez

Rona Fernandez has worked with social justice nonprofits for the past 20 years, always with fundraising as a part of her work. She has raised money in several capacities—as a community organizer, house party coordinator, development director, executive director and board member. Previously, she was the Managing Director of Californians for Justice, a statewide grassroots organizing group. She has also volunteered and / or fundraised for Reading Partners, the East Bay Meditation Center, Sama Sama Summer Camp and the CJ Foundation for SIDS.  Rona graduated from the Grassroots Institute for Fundraising Training's Training for Trainers program in 2005, and co-coordinated GIFT's groundbreaking event, Raising Change: A Social Justice Fundraising Conference (now called Money for Our Movements) in 2006. She has served on the editorial board of the Grassroots Fundraising Journal and regularly contributes to the magazine. Her articles can be found in the Journal’s article archive. You can find a partial list of her clients on her LinkedIn page. Born and raised in the Bay Area, Rona is dedicated to helping grassroots groups learn how to fundraise effectively and build a base of donors within their communities.

To reach Rona directly, email



I have been fortunate to witness the transformative power of fundraising. From working on organizing campaigns funded by small and large donations from everyday working people, to seeing activists from low-income communities build strong organizations through membership dues and other grassroots fundraising efforts, to helping groups shift their fundraising culture in a way that helps them engage hundreds of new supporters in their important work. At its core, good fundraising is about building and deepening relationships between people, about building communities of donors and volunteers and activists, and about inviting people to join us in changing the world for the better. I love my work because it allows me to help so many different groups to raise the money they need to raise in a way that helps them make real and lasting change.
— Rona Fernandez