Fundraising for Social Change, 7th Edition

Kim Klein | May 2016 | US $60.00


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This bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising".

Praise for the Seventh Edition of Fundraising for Social Change

"People love Kim's fundraising wisdom and her keen ability to connect fund development with what matters in our communities. I always recommend Fundraising for Social Change to organizations in need of a book with ideas they can use right away as well as information about how to build a successful long-term fundraising program." —Steve Lew, senior projects director, CompassPoint Nonprofit Services

"I used Fundraising for Social Change as a textbook for my class for many years and often recommend it to grassroots organizations as a primer for developing a fundraising strategy. Kim's years of experience and her own broad knowledge of the field give the book heft and credibility. Her pragmatism and sense of humor make it readable and engaging." —Maria Mottola, executive director, New York Foundation

"The information and inspiration we have received from Kim Klein's books have been key to our grassroots fundraising efforts. Some people go back to Proust; I go back to her specifics about how to write a fundraising plan that actually works!" —Bob Fulkerson, state director, Progressive Leadership Alliance of Nevada (PLAN)

"Kim makes me a believer again whenever I am in her presence — be it through her spoken or written word. While she provides the basics of raising money in an accessible form, what I truly value is the deep sense of purpose she reawakens in me as a fundraiser-activist." —Miguel Gavaldón, fundraising coach and trainer, Grassroots Institute for Fundraising Training

"Whatever role I am in, I turn to Fundraising for Social Change. Working with Kim to present Fundraising for Social Change workshops in communities changes lives — both professional and personal — including mine. She offers hands-on experience and extraordinary human values to the nonprofit sector, as well as skilled expertise in teaching others how to make fundraising fun and meaningful to our whole life." —Jaune Evans, development chair, Yerba Buena Center for the Arts


Table of Contents

Preface to the Sixth Edition.


The Author.


PART ONE: Fundraising Framework.

1 The Landscape of the Nonprofit Sector.

2 Key Principles of Fundraising.

3 Matching Fundraising Strategies with Financial Needs.

4 Creating a Case Statement.

5 The Board of Directors.

PART TWO: Strategies for Acquiring and Keeping Donors.

6 Getting Comfortable with Asking for Money.

7 The Logistics of Personal Solicitation.

8 Using Special Events Correctly.

9 How to Plan a Special Event.

10 Details of Two Prototypical Events.

11 Using Direct Mail.

12 The Logistics of Direct Mail.

13 Fundraising by Telephone.

14 Creating an Online Fundraising Program.

15 Establishing Voluntary Fees for Service.

16 Canvassing.

17 Opportunistic Fundraising.

18 The Thank You Note.

PART THREE: Strategies for Upgrading Donors.

19 Segmenting Donors.

20 Setting Up and Maintaining Monthly Donor Pledge Programs.

21 Building Major Gifts Programs.

22 Legacy Giving.

23 Launching Major Gifts Campaigns.

PART FOUR: Large-Scale Fundraising.

24 Setting Up an Endowment.

25 Endowment Campaigns.

26 Capital Campaigns.

27 Conducting Feasibility Studies.

PART FIVE: Fundraising Management.

28 The Fundraising Office.

29 Managing Your Information.

30 Managing Your Time.

31 Managing Donor Data.

32 Working with Volunteers.

PART SIX: You the Fundraiser.

33 Hiring a Development Director.

34 Using a Consultant, Coach, Mentor, or Trainer.

35 Dealing with Anxiety.

36 Working with Your Executive Director.

37 Ethical Dilemmas Common to Fundraising.

PART SEVEN: Budgeting and Planning.

38 Developing a Budget.

39 Creating a Fundraising Plan.

40 What to Do in Case of Financial Trouble.

PART EIGHT: Special Circumstances.

41 Raising Money in Rural Communities.

42 Fundraising for a Coalition.

43 When Everyone Is a Volunteer.

44 Starting Out Right.

45 The Perennial Question of Clean and Dirty Money.



Author Information

Kim Klein is widely regarded as one of the most important figures in the field of grassroots fundraising, both as a writer and a practitioner. In great demand as a speaker and presenter, she has provided training and consultation in all fifty states and twenty-one countries. Klein specializes in training nonprofit organizations working for social justice with budgets of less than $2,000,000 on how to build a broad base of individual donors. She began her fundraising career while studying to be a Methodist minister and working in one of the first domestic violence programs in California, La Casa de las Madres, in San Francisco. Since then, she has been development director, board member, and volunteer for numerous organizations working for social change. Klein founded the Grassroots Fundraising Journal in 1981 and is the author of Fundraising for the Long Haul, Fundraising in Times of Crisis, and Ask and You Shall Receive. She also edited Raise More Money: The Best of the Grassroots Fundraising Journal with her partner, Stephanie Roth. She lives in Berkeley, California.