That more giving is done in December than any other month has been true for fundraising in all of the decades that we’ve been working in and with nonprofits. There are many reasons for this including that December includes major holidays focused on giving and that donors who itemize their deductions on their tax returns (just 1/3 of taxpayers in the U.S.) often wait until the end of the year to see how much they should give to maximize their deductions in that year.
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