Expanding Your Fundraising to Meet the Needs of These Weird Times with Kim Klein
No one knows exactly what impact the recent elections and appointments will have on fundraising, but it is a sure bet that your nonprofit organization will need more money and that competition for charitable dollars will increase. Creating or expanding a robust fundraising program is imperative in these unreliable times. The good news is that raising more money is possible.
In this workshop you will learn:
- why focusing on individuals builds power as well as income
- how to build a team of people willing to ask
- why sorting your donors into segments will lead to more loyalty and more income
- how to get donors to find donors
- Choosing the best strategy for your nonprofit
This workshop will be most helpful to organizations with an established donor base of at least 100 donors, and will work best if more than one person comes from your organization.
Donor Segmentation with Kim Klein
Far too often our donors are an undifferentiated mass of people who all get treated the same way: but a donor who has given twice a year for 15 years needs different information than a first time donor. Organizations need to segment their donors and work with each segment differently. Segmenting takes time, but it produces far more money and donor loyalty. But how do you get started? Kim Klein, internationally known trainer, speaker and author, will offer practical solutions on how to effectively segment donors and help us treat our donors as individually as is possible in our already overfull jobs.
Participants will learn:
- Why segmenting is key to growing a donor program and increasing the gifts of individual donors
- What segments your organization might want to try, and how to decide
- How each segment gets treated slightly differently
- How to do this with the limited time we all have
Who should attend: Perfect for executive directors and development directors or managers looking to cultivate new donors or prospects. Also beneficial for board members who have a role to play in organizational fundraising.
- April 20, 2017, 9:00 am - 4:00 pm
- Center for Volunteer & Nonprofit Leadership, Napa, CA
- To register, click here
Reliable Fundraising in Unreliable Times with Kim Klein
Raising money is hard, but after this workshop you’ll have tools to overcome the obstacles. Join Kim, an expert on fundraising for organizations that work for social justice, and discover what a systematic and disciplined fundraising program looks like, how to create a message that raises money, why people who have jobs are your best prospects and which strategies reach them, the importance of segmenting your donors and how to work with each segment, and how to mobilize your board and other volunteers to raise money. You’ll learn why building a broad base of donors is crucial and how you can do that by creating a clear and compelling case, identifying prospective donors, asking for money in person, and building a team of people willing to ask. You’ll work with partners to practice phoning to set up meetings, and you’ll work in twos and threes to practice asking for money in person. You’ll come out ready to fundraise like a pro.
- October 22 - 24, 2017
- Rowe Center, Rowe, MA
- To register, click here